COMPANY
Canadian Standard Home Services WORK WE DID Website Development Marketing Strategy Graphic Design Custom Apparel Brand Development Public Relations Copywriting SEO Social Media Management Innovation Strategy Customer Service Image Curation Printing Illustration |
Canadian Standard Home Services is a heating and cooling company serving residents across Ontario. With a challenging reputation stemming from prior door-to-door sales practices, the company was in need of a refreshed image and a shift in customer perception.
Following a comprehensive competitor analysis and a review of past customer feedback, we rebranded the company and successfully launched a new marketing strategy. Our approach transitioned their sales model to focus on education and environmental awareness, offering customers insights on cost savings, environmental benefits, and emphasizing a no-pressure sales experience. In addition to overseeing all online and print marketing, we managed Canadian Standard’s social media presence, designed custom company apparel, illustrated company mascots, created sales team manuals, developed an employee point-based rewards system, and introduced new brands for their subsidiary companies. Through our brand transformation and thorough website SEO optimization, we helped to significantly mitigate past negative online impressions, resulting in increased sales and improved online traffic. |
"Gideon completely revitalized our brand and marketing materials to an incredible standard, improving our door-to-door reputation and increasing customer conversion dramatically. He naturally understands the big picture and even cultivated innovative partnerships with environmental initiatives."
- RAY (CEO)
- RAY (CEO)
TOUCH BASE.
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